Notes What is a audience? Audiences are those who engage with a text and those who will potentially engage with a text.
What is a target audience? Target audience is when producers made any media text they need to make sure that they attract the largest possible audience in order to get their money back and make a profit. To make it easier, producers target a specific group of people. They aim their programme at this group so they can tailor it to what they like. This is called a target audience.
Produces complete a profile of their anticipated audiences to make sure that they reach the audiences needs. This include: -Age -Ethnicity -Gender -Interests -Relationships -Education -Likes and dislikes -Religion -Occupation -Income -Marital Status -Political bias -Class -Other media products consumes -Social Media used
What is a mass and niche audience? Mass- a large audience made up of a wide range of people who enjoy mainstream entertainment. Niche-a small audience, with similar interests and values, who enjoy more specific programmes.
Why would an audience watch a film? -Escapism -Learn/Knowledge/Education -Interest -Stress Relief -Entertainment -Aspirations -Social -Actor/Director/Writer -Ideas/Themes -Adaptations -Routine
Addressing the audience addressing the audience relates to how the film is speaking to the audience and how it treats them.